James H. Bason

President & CEO

TruFund Financial Services, Inc.

James H. Bason is an experienced financial executive with a 30-year history of providing comprehensive community development impact solutions, lending and management expertise. Currently President and CEO of TruFund Financial Services a 501(c)(3) National Community Development Financial Institution (CDFI) whose mission is to promote and foster economic development in underserved communities and among disadvantaged populations. A vital component of TruFund’s mission is to serve minority, women, and/or immigrant entrepreneurs as they represent economically disadvantaged populations and those traditionally disconnected from mainstream financial institutions, as well as small business owners who are located within and/or employ those who reside in low or moderate-income (LMI) communities.

As Chief Executive he oversees the operations and staff of more than 60 professionals nationally and is responsible for all strategic and day-to-day operational oversight of TruFund’s credit administration, lending, equity and nmtc investments, fiscal management, resource development and business advisory services. TruFund is headquartered in New York City, and has offices in Birmingham Alabama, New Orleans & Baton Rouge Louisiana, Atlanta, Georgia, and Houston & Dallas Texas.

He earned a B.S. in Business Administration from the State University of New York at Oswego, a Banking Diploma in Finance from the American Institute of Banking, and a master’s degree in Nonprofit Leadership and Management from Fordham University.

He completed his Formal Bank Credit Training Program at the Bank of New York. He has also completed an Industry Sponsored Leadership Development Program for Community Development Financial Executives at Wharton University.

James serves as a member of the Morgan Stanley New Market Tax Credit Advisory Board, The New York City Housing Partnership Board, The Mt Hope Community Development Corporation Board, The Board of Directors of Pursuit (formerly New York Business Development Corporation) where he serves as Chair of the Audit Committee, and as a Commissioner on the Greenburgh Housing Authority Board. He was recently appointed to serve on the NYS Governors CDFI/MDI advisory board. James is married and a proud father of three sons and one grandchild. James enjoys sports, particularly golf and basketball, teaching leadership development programs as well as leading community and faith based financial literacy and economic development initiatives.

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